I have managed many website and iPhone application projects and one of the mistakes I regularly come across is managers that are too reliant on the designers. I suggest that as part of your initial brief you really look into all the different types of iPhone apps that are within your market. If there are no iPhone apps then simply look at what you like. Consider why one flows better than another, what elements frustrate you and what ideas could you use to build your iPhone app.
Understanding Apple Connect for your iPhone Application
Apple Connect is a website used by your iPhone application developer. It is basically a website that holds the details of your app and is used to send your iPhone app binary code to Apple for them to approve… if you are lucky (I’ll get to that in a moment)
It is also the place where everything you see on iTunes is managed. So those screen shots you see for each app, you guessed it, they are uploaded through connect. You may want to go through connect with your iPhone app developer just to get used to what you can and cannot do.
Pricing your iPhone Application
Apple operates a tiered pricing structure so all you have to do is select a pricing tier from 1-10 to set your price around the world i.e if it is 59p in the UK then it will automatically be 99 cents in the US. Again, you can access this with your iPhone developer by visiting Apple Connect.
Planning your iPhone app layout
Bespoke apps will be much less expensive if you do the ground work. By this I mean work out exactly what you want and create a ‘work flow’ diagram. Basically start with a blank picture of an iPhone and sketch in your iPhone app splash screen and homepage. Work out what buttons will go along the bottom of your iPhone app to create the menu – you can have five buttons.
Next, using lots of blank iPhone images, create a hierarchical structure of your iPhone application. By doing this, you can literally show your designer how you want it all to work i.e. click here and it shows this screen or searches this item. Don’t worry too much about whether it is technically possible as your iPhone app designer will undoubtedly suggest some options for improvement. Once the iPhone app workflow is complete then you and your designer know exactly how the app should work.
Bespoke iPhone Apps V’s Online App Builders
Only about 12 months ago, if you wanted to build an iPhone app then you had to look for a bespoke answer. Today things are rapidly changing and there are a number of US based companies and one UK company offering a build your app online service.
The fundamental difference between bespoke iPhone application development and online app builders is cost and flexibility. So it all comes down to ‘what do you want your iPhone app to do?’ and how much do you want to pay?
With bespoke iPhone applications you really can create just about anything and there are companies or individuals very skilled in this area. So ask yourself what you are trying to achieve. Is it brand building through clever entertainment or are you trying to get content to your customers in order to a) interact with them and build your brand or b) help them through to the final purchase of your product or service?
Think back a few years to the use of flash in website design. I was lucky enough to be part of a website pitch to Disney and guess what; we went over the top with flash. Incidentally we won the contract, however soon there were full flash websites everywhere. Today it is very much a different story, for most websites the number one objective is to get content across quickly and efficiently and in a manner that customers are used to, so for example, having the menu on the top or the left hand side of your webpage. Flash is now used predominantly in other areas to add to the overall user experience.
So for what might be classed as ‘utility iPhone apps’ stick to the rules and always think about the content you are trying to deliver.
Online iPhone App Builder
The main thing that you need to consider when using an online app builder is will it deliver what your customer needs? Can an online iPhone app builder offer your customer everything that they require without you having to spend anywhere between £3000 and £20000 plus, building a bespoke iPhone application!
Most online app builders allow you try them for free for either a set time or until you publish your app.
